How a visionary CEO is redefining the role of music executives by blending creativity, artist development, and strategic industry insight through C2 Management At the ever-evolving crossroads of business and art, Waylon Barnes stands as a new kind of music executive—one who understands that great artistry and savvy strategy are not mutually exclusive. As the CEO of C2 Management, Barnes is reshaping what it means to manage and market musical talent in the modern era. While most music executives focus on trends, virality, and surface-level metrics, Barnes is playing a deeper game. Yes, he discovers talent. Yes, he networks and … Continue reading Waylon Barnes & C2 Management: Where Art Meets Strategy in Music Marketing