Why embracing AI, reshaping roles, and investing in strategic thinking are critical for marketing teams to thrive in the next era. Marketing has never been static. From the days of snail mail to the dawn of email campaigns, the industry has always evolved to mirror changing consumer behaviors. In the 1990s, marketing was largely a one-size-fits-all approach, reliant on generic messaging and manual processes. But the 2000s ushered in the digital era—bringing search engines, content marketing, and social media into the spotlight. Marketers began to realize the powerful edge technology could provide in targeting, engaging, and retaining customers. Today, the … Continue reading Transforming Your Marketing Department: Driving Growth in an AI-Powered Future