From passive viewing to participatory fandom, platforms like Uvenu are transforming how fans interact with sports — and why it’s the most powerful play in the industry today. In the past decade, few industries have evolved as rapidly as the sports world. Shaped by digital innovation, shifting consumer behavior, and the rising power of athletes as creators, the very essence of how fans consume and connect with sports has undergone a profound transformation. And now, the next chapter is unfolding — one that moves beyond where fans watch and dives into how they engage. Welcome to the age of direct-to-consumer … Continue reading The New Game Plan: How Direct-to-Consumer Engagement Is Redefining the Sports Experience