Effective PR and Branding Strategies for Emerging Entrepreneurs Without Breaking the Bank In today’s digital-first world, building a robust online presence can make or break a new business. A recent survey by Visual Objects revealed that nearly half of consumers are more likely to visit a company’s physical location if they find that business has a strong digital presence. For small or early-stage companies, however, creating such a presence can be daunting, particularly due to the significant costs associated with marketing, advertising, and public relations (PR). While investing in online advertising and hiring PR professionals can be costly, there are … Continue reading How New Business Owners Can Boost Their Brand on a Budget