Clarice Au Appointed CEO of Retail Hong Kong at AS Watson

Seasoned Executive to Drive Digital Transformation and Customer-Centric Growth

AS Watson Group has announced the appointment of Clarice Au as the new Chief Executive Officer (CEO) of Retail Hong Kong, effective March 1, 2025. In her new role, Au will oversee the company’s four major retail brands in Hong Kong—Watsons, PARKnSHOP, Fortress, and Watson’s Wine—guiding their continued evolution in an increasingly digital and customer-focused landscape.

With over 20 years at AS Watson, Au brings a wealth of experience and deep industry knowledge to her new position. She has held key leadership roles across multiple divisions, including Fortress and the MoneyBack loyalty program, playing a pivotal role in shaping the company’s digital transformation and enhancing customer engagement strategies.

Dr. Malina Ngai, Group CEO of AS Watson, praised Au’s leadership skills and strategic vision, emphasizing her contributions to driving business growth and fostering innovation. “Clarice has been instrumental in strengthening our retail brands and expanding our digital ecosystem. Her expertise and deep understanding of the Hong Kong retail landscape make her the ideal leader to take AS Watson’s retail business to new heights,” said Ngai.

Expressing her excitement about the new role, Au reaffirmed her commitment to enhancing customer experiences, leveraging cutting-edge digital technology, and fostering collaboration across AS Watson’s network of over 500 offline and online stores. “Retail is evolving rapidly, and I look forward to working closely with our teams to create seamless and engaging shopping experiences for our customers,” she stated.

As AS Watson continues to expand its digital footprint and enhance its omnichannel capabilities, Au’s leadership is expected to play a crucial role in shaping the future of retail in Hong Kong.