The Power of Identity and Storytelling in Building Employee Engagement and Driving Change In the modern corporate world, CEOs often deliver messages that are factually sound but fail to resonate with employees on a deeper level. These leaders might announce critical business goals, such as, “We are losing market share,” yet fail to spark any real engagement. In fact, one simple, yet eye-opening, conversation in 2016 revealed a deeper truth about leadership communication and employee connection. I was speaking with Mariam, an employee who had just attended a company-wide town hall where the CEO had stressed the need for change. … Continue reading Beyond the Message: How CEOs Can Forge Meaningful Connections with Their Employees